2020 Action Means Everything


#Poster Design
#Campaign Branding

This project is a product of my observation of 2020. It has been a difficult year that raised lots of questions and challenges. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause.











Brief

This campaign proposal advocates the importance of actions over empty promises. By sharing and celebrating small triumphs on social media, the campaign aims to inspire more actions, making people take notice of the changes and empowerment brought by active participation.


The visual design of the campaign takes inspiration from comic illustrations and protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.