Fluid Poster

Instructor: Rebecca Leopold

#Poster Design
#Web Design

This project is an exploration of the different design thinking of typography and layout in traditional mediums and web environments. From letterpress to web typography, I find the transition between the traditional printmaking and digital design very interesting.


The “Fluid Poster” refers to the ability of the layout to respond and transform itself according to the screen. It began with a simple experiment of putting a poster as a traditional medium onto the web, using basic HTML and CSS to recreate the grid system. The grid system can be seen as a juxtaposition of the static letterpress layout and the pixelated digital screens.
In the digital environment, types are freed from traditional limitations and are expected to adapt to the dynamic digital environment. I designed a series of web posters to explore display web fonts and web design.